7 Creative WhatsApp Campaigns
So you level up your game, because WhatsApp is not Email
By now you have hopefully tried WhatsApp marketing.
And made some money.
But how do you keep campaign ideas coming?
There are many good sources of inspiration. From your competitors’ campaigns, to your most frequent questions, or even your customers’ success. But still, WhatsApp is new as a format and it is hard to find good ideas that fit.
The good news? You do not have to.
Here’s 7 Creative WhatsApp Campaigns:
#1: How To’s
People love to learn new things, and “How To’s” are the perfect way to speak to your customers’ curiosity.
Why do I like it?
Is not seen as salesy, as it speaks to your customers’ curiosity
It is value-based, very engaging, and a great way to build community
Can be a great opportunity to x-sell related products in a very natural way
#2: Private Sell
Making things selective or exclusive is one of the most powerful marketing tricks ever created to increase perceived value. Now, you can leverage WhatsApp to accomplish this no matter your product:
Why do I like it?
People love to feel special, it increases the perceived value
It is a great excuse to add discounts without being seen as a “discounter”
Exclusivity sells… and a lot. (Ask Bernard Arnault about it $$)
#3: Emoji Codes
Novelty is attractive, and fun is engaging. Using emojis to create codes that give access to special events or promotions is a great way to leverage WhatsApp to create unique experiences:
Why do I like it?
It is fun, different and very versatile… 3 things people love
Can work to drive traffic to your store, event, or other similar occasions
It can also be used to create an exclusive experience for selected customers
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#4: Event Maps
Going to an event can be overwhelming and it always requires ways to help people navigate the space. Now you can use WhatsApp, and collect valuable phone numbers in the process that you can use in the future:
Why do I like it?
It is super useful for people, everyone hates feeling lost
Extremely effective to collect opt-ins that can be used in the future
Can be used on-site to cross-sell food or up-sell tickets into VIP
#5: Chain Discounts
Virality loops are key to any product’s success. With the help of discounts as incentives, and WhatsApp as a channel you can create “Chains” that grow faster than you can count:
Why do I like it?
People love discounts and challenges, so you have guaranteed engagement
It is a great way to acquire new customers for free (or at a controlled cost)
Creates a big pool of warm leads to sell to when you are ready
#6: Segmentation
Personalization is important, we all know. But how to personalize effectively? Via segments. And WhatsApp is crazy powerful at it:
Why do I like it?
Makes it super easy for customers to interact, and is super useful for brands
Provides highly relevant and accurate information about your customers
You can follow it with tailored campaigns to get value from moment 0
#7: Half time, half price
We all try to leverage big events like football matches for our brands, but it is very hard to do anything meaningful. This campaign solved the problem, use the half time to make a relevant promotion only then!
Why do I like it?
Timing could not be better, and if your campaign is relevant you will win big
It creates urgency by default, since the promotion is limited by nature
It is fun and different, people will remember you for your creativity
So that is friends, no more excuses allowed to send boring campaigns.
Take these 7 ideas and see how you can use them for your business. Maybe not all of them will work, but some you can reuse multiple times.
We hope this inspires your creativity, and create some others of your own.
And let us know how it goes!
Cheers,
Your Team 🙏🏼
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