Thank you for this very interesting article! Just one question: would you then advise preparing one different Customer Journey for each of the 4 segments you mentioned?
You should map out your customer journey, with the different potential paths it can take, and build flows around that! All flows belong to 1 journey, just to different parts of it.
Thank you for this very interesting article! Just one question: would you then advise preparing one different Customer Journey for each of the 4 segments you mentioned?
Hi there!
Not exactly.
You should map out your customer journey, with the different potential paths it can take, and build flows around that! All flows belong to 1 journey, just to different parts of it.
I hope it makes sense now 🙌🏼